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Feb 4

BETT Show Round Up

By Maggie Scardifield Tagged: The BETT Show, PitchFest


It’s Monday morning at 11.37am. If today were last Friday, I would have had 3 large coffees by now and most definitely, a bag of sweets from our friends on stand from Big Hair Learning.


You see, that is the life of The BETT Show. On your feet all day competing with 1000 other exhibitors; you meet hundreds of people and try desperately to remember as many names as you can. It’s hard work…and thus, even harder to say no when someone offers you your third Costa or 7th bag of sweets. All that aside, if you were lucky enough to join us last week, you would also know that whilst the days are long and the caffeine a’plenty - shows like BETT are also a hell of a lot of fun.


In its first year at Excel, the BETT Show last week really hit all our expectations out of the Ballpark (or the Docklands, if you will). The venue was incredible, the contacts we made invaluable and the experience one that will no doubt be very hard to top! 


Day 1 saw us getting to know our 20 startups a little better. After so much liaison over the phone and on email, it was fantastic to finally put faces to names and gain a deeper understanding of the individual edtech solutions each were offering. Our first day at BETT also included a visit to the stand from Steve Abbott, Senior Director of Corporate Relations for ISTE. is lucky enough to be hosting The Startup Pavilion at ISTE this coming July in Texas, so we were pleased to introduce Steve to some of the wonderful startups exhibiting with us at BETT and give him further insight into what we do here at Edmix.



Highlights from Day 2 include a fabulous chat from the Adobe team on Creative Cloud at 4.30pm. Adobe offered a really insightful presentation into the power of creativity and how the cloud can facilitate this. (Matt at Big Hair Learning was lucky enough to win the Adobe on stand raffle, which saw him walk away with a 1 year subscription to Creative Cloud!).


Day 3 was an incredibly busy day for us with two giant events for Edmix on the agenda: the PitchFest at 4pm and the BETT Show After Party. 

PitchFest was a phenomenal success - with approximately 250people turning up to The Startup Pavilion to watch the 15 shortlisted companies go head-to-head.


- For those who missed the comp, the shortlist can be viewed HERE 


Whilst the kids of Hackney UTC may have got the biggest crowd cheer for their “Future U” idea, it was Eduvee in the end, who walked away with the major prize!


Well done to the Eduvee team and Chirag for his brilliant pitch! In an exciting twist, Pearson surprised the crowd when they awarded a highly commended award. Class Charts is an innovative management system which allows teachers to track and analyse not only seating charts, but also the behavior and progress of their students over time. On offer to ClassCharts was a Mentorship with Pearson, but it would only be available if Duncan (who took the stand) agreed to work with the Hackney UTC kids to develop their Future U system in Mozilla Rewards. PitchFest was paying it forward and we loved it!


PitchFest could not have been the success it was without the help of our brilliant Sponsors and Judges. A huge thank you must go to Pearson, Adobe, Leaf Investments and EdSurge for their ongoing support of creative and education innovation; and for their willingness to help shine the light on bright ideas at BETT.


A massive well done must also be awarded to the 15 shortlisted finalists. We do hope the experience was a positive one for you and whilst there could only be one winner, we sincerely hope you still walked away with something.



After PitchFest, 300 odd people ventured upstairs for the Edmix BETT Show Afterparty. DJ Chris Gau pumped the tunes for us and the beers and wine were flowing (well deserved after a big 3 days!). It was a nice relaxed vibe where our sponsors were free to mingle with the startups, exhibitors swapped stories, and teachers bounced biz ideas off one another.


You’d think this would be a welcome quiet after such a mad week - but truth is, I kind of miss the Docklands… Could we have a case of the post BETT blues? Well, good thing I saved us some sweets.


Did you miss BETT? Why not scroll through the @edmixer Twitter for highlights from the week? Shout-outs must go to all our new followers and to the folks who tweeted us during the show as well.


See you next year!


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