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Edtech Start-Up Pitch Fest at ISTE 2017




ISTE is proud to announce the 4th Annual Edtech Start-Up Pitch Fest at ISTE 2017 in San Antonio, Texas.


ISTE has partnered  with Edmix to organize and manage this year’s event. Edmix, based in London, connects stakeholders in education and learning technology to help them build links to the digital industry, develop student understanding and raise student digital aspirations through technology.




The Edtech Start-up Pavilion and Pitch Fest offers up-and-coming companies the opportunity to participate at ISTE 2017 thanks to our generous sponsors. This year, ISTE is pleased to welcome AT&T and the National Science Foundation (NSF) as our event sponsors.

The AT&T Aspire Accelerator is a part of AT&T’s signature philanthropic initiative to promote school success in school and beyond. The AT&T Aspire Accelerator builds on AT&T’s investment in edtech. Its goal is to foster the edtech ecosystem and support innovative new products and services in education. For-profit and nonprofit organizations chosen to participate in the program receive financial investment, access to expert services and mentorship.

The NSF Small Business Innovation Research (SBIR) program seeks to assist early-stage companies with innovative technologies that require additional R&D to advance commercialization. NSF SBIR provides equity-free grants to U.S.-based small businesses in two phases: a proof-of-concept (6-12 months, $225,000) can potentially be followed by a longer development grant (2 years, $750,000). Thank you to AT&T and NSF.


We are proud to annonce the short-listed pitchers (in no particular order):

1) Zulama
2) Weistek Makers Empire Technology Inc.
4) Sown To Grow
5) FutureLeague
6) codeSpark
7) SiLAS: Socially Interactive Learning Avatar Software
8 Chef Koochooloo
9) KTC Innovations
10) BrainCo Tech
11) MindAntix
12) CodeMonkey



Preliminary rounds: Pitch Fest stage, Exhibit Hall, Booth #2142

- Monday, June 26, 10:30 a.m. to 11:45 p.m.
- Monday, June 26, 2:30 p.m. to 3:45 p.m.


In each round, six participating companies will have five minutes to present, then two to three minutes to answer questions from the judges. Of the six companies presenting in each round, two will be selected to go on to the Pitch Fest final!

Final round: Pitch Fest stage, Exhibit Hall, Booth #2142

- Tuesday, June 27, 10:45 a.m. – 12: 15 p.m.


Each of the four companies in the final round will have five minutes to present and two to three minutes to answer questions from the judges. 



A unique panel of judges will be seated for each round, including the final round.  Judges are selected from a broad range of backgrounds in education, education technology and entrepreneurial endeavors.  Judges’ input will be limited to questions asked of the participants and any comments made after each presentation. 


Audience participation

Each round will include audience voting. The audience vote will count for 30 percent of a participant’s final score and the  judges’ votes will count for 70 percent of the final score. The total score earned by each company will determine  which of the original six companies from each round will advance to the finals.


Competition categories

Two winners will be selected from the finalists:  “Most Likely to Succeed” and “Most Innovative.”  A prize package will be awarded to each of the winners.

Amazon Web Services (AWS) has joined with ISTE as a prize sponsor for the 2017 Pitch Fest.  This year’s two winners will earn $25,000 in AWS Promotional Credits.  Additionally, all companies selected to participate in Pitch Fest will receive $5,000 in AWS Promotional Credits. Learn more about the AWS Promotional Credit Terms & Conditions here:


Who can apply for Pitch Fest?

Any edtech start-up can  submit an application for participation in the Pitch Fest, whether your idea is at the concept stage, is being piloted or if your  company is already operating. . We’re seeking innovative products and services from start-ups worldwide. All participants have an equal chance of winning. 


How will the Pitch Fest participants be selected?

All submissions will be reviewed by a panel made up of  representatives from ISTE, Edmix and other organizations selected by ISTE that are involved in education and the edtech marketplace. The panel will select 12 companies  to participate in the Pitch Fest preliminary rounds.


Important dates

Application submission deadline: Friday, April 28, 2017

You have until Friday, April 28, 2017, to create and upload a short application detailing your business idea. We encourage you to apply early to avoid the last-minute rush.  Late submissions will not be considered. (Unfortunately, we are unable to provide feedback on submitted applications). 


Notification of selection: No later than Friday, May 19, 2017

If your idea is selected, you will be assigned to a preliminary round. Notifications of which round you will be participating in will be sent by Edmix. Please note: All travel and related expenses for participation in the Pitch Fest are the responsibility of the participating companies. Companies selected for the Pitch Fest will receive up to three complimentary exhibits-only passes for June 26 and 27.


Submit your application!

1) Download a blank application:

- Use this fillable form to prepare your application

2) Once you’ve created your submission, email it to:

3) You’ll receive an email confirmation upon receipt.


Your intellectual property

Competitions of this type sometimes raise concerns about intellectual property rights. Please note that ISTE is not in a position to protect or advise you on your intellectual property rights.  ISTE cannot and does not take any responsibility for protecting your rights.  

Also note  that ISTE does not require non-disclosure or confidentiality requirements from those involved in the Pitch Fest process. Applicants are solely responsible for protecting their intellectual property rights as related to applying and participation. 




26th June 2017
San Antonio Convention Center, 78205 TX 78205